Newsletter: What is it and why should you use one?
A newsletter can be an excellent marketing tool for your business when used correctly. It’s a way to keep in contact with customers and provide them with new offers or products they might not know about yet.
There are many different types of newsletters that serve various purposes. From monthly news updates to seasonal product announcements, newsletters can be customized to suit your needs (and budget).
One of the best things about newsletters is that you can track their success. You can see how many people open them, click on links, and even sign up for your mailing list. This information can help you to tweak your newsletter content and make it more effective in the future.
I am personally subscribed to a few newsletters (Seth’s Blog, SEO Notebook, The WhiP) I follow every week – it’s a blend of industry news and promotion of products and services they offer.
7 Tools for Creating a Newsletter
Mailchimp
Mailchimp provides a set of tools for people looking to develop newsletters and take care of email communication. The tools included in Mailchimp’s service are: the Campaign Monitor, which is used to send professional-quality newsletters and emails; Mandrill, which is an email deliverability and optimization platform that helps you send emails at lightning speed; and the Mailchimp API that lets you plug-and-play with our features to talk to Mailchimp from other applications.
Mailchimp has great integration with a lot of tools, especial Elementor Forms where you can create great-looking newsletter sign up forms.
SendinBlue
SendInBlue is a cloud-based email marketing solution. It helps users to create, send, and track email marketing campaigns. It integrates with CRMs, eCommerce platforms, and other software to help users manage their contacts and track the success of their campaigns. As of January 2018, SendInBlue has over 12 million users across 150 countries (according to data on their website).
Moosend
Moosend is a fast, reliable, and simple email marketing platform. It’s perfect for small businesses, entrepreneurs, and bloggers.
Moosend makes it easy to create beautiful email newsletters, invitations, and announcements. You can also create powerful automations to help you grow your business.
Klaviyo
Klaviyo is a cloud-based email marketing solution that helps businesses grow their revenue by automating email marketing. It enables businesses to send highly personalized messages to their customers. Klaviyo is used by some of the world’s leading brands, including HubSpot, Razer, and The Huffington Post.
Besides automated email marketing, you can use Klaviyo for sending our newsletter or any other marketing campaigns you with. Scale Incubator is using Klaviyo.
GetResponse
GetResponse is a cloud-based email marketing software that helps businesses get more customers and keep in touch with them. It allows you to create, send, and track emails to grow your customer base. With GetResponse’s easy-to-use interface, you can create professional-looking email campaigns without any HTML knowledge at all. You can also monitor the success of your campaign every step of the way by tracking opens, clicks, bounces and unsubscribed.
GetResponse offers both free and paid plans for different levels of users’ needs: from a simple autoresponder plan for small business owners who want to build their list or promote their product online; up to an enterprise plan for large companies needing advanced features such as data import from third
Canva
Canva is a graphic design tool that helps you easily create beautiful designs for your business. With over 1 million templates and tools available, all of the varying levels of complexity, you can create any kind of design imaginable.
With Canva you will be able to create banners for your newsletter, social media posts promoting your newsletter, infographics or anything in between.
Elementor
Elementor is a drag and drop website builder with everything you need to build your own site.
Elementor provides you with the best possible experience to create, manage and publish content on your site without needing any technical knowledge or skills.
Creating a website with Elementor is easy – you can create custom pages, add sections and rows, and design your content using the intuitive drag and drop interface. Plus, you can customize every element of your website to create a unique look and feel that’s perfect for your business.
Elementor also provides a wide range of features and tools to help you build, manage, and market your website. You can add social media icons, customize your navigation menus, create blog posts, and more. Plus, Elementor integrates with a variety of popular WordPress plugins to give you even more flexibility and power.
How to create CTA-s for people to sign up for your newsletter in WordPress?
Creating Calls to Action (CTAs) for your newsletter sign up is a great way to increase the number of subscribers you have. A CTA is an image or text that encourages people to take a specific action, such as signing up for your newsletter.
In WordPress, there are a few different ways that you can create CTAs for your newsletter sign up:
Add a CTA to your sidebar
This is a great way to catch people’s attention as they’re browsing your website.
Add a CTA to your posts and pages
This is a great way to encourage people to sign up for your newsletter after they’ve read an article or blog post.
Use a popup CTA
This is a great way to catch people’s attention when they first visit your website.
Use a slide-in CTA
This is a great way to catch people’s attention when they’re about to leave your website.
Again, all the CTA’s mentioned above you can create in Elementor or any other WordPress page builder (Divi or similar).
There are many different types of CTAs that you can use on your website. Below are a few examples:
- Sign up for our newsletter!
- Join our mailing list!
- Subscribe to our newsletter today!
- Get the latest news and offers emailed to you!
- Never miss out on a sale again – sign up
Why you should be using social media to promote your newsletter
Promoting your newsletter with social media is a no-brainer. Social media can be a great way to engage and promote your newsletter without you having to do much work. There are plenty of ways that you can use social media to promote your newsletter, below are some simple ideas:
- Make it easy for people to sign up by providing the URL to your newsletter in your Twitter bio – this saves time and effort on their part
- Share links to articles or posts from the latest issue on Facebook and Twitter (make sure you’ve got permission first!)
- Share links to previous issues too, as many people don’t know about newsletters and might find them interesting.
Promoting your newsletter through social media has a few benefits:
- It’s a great way to reach more people who might not have heard about your newsletter before.
- It can help to increase traffic to your website or blog.
- It can help to build relationships with customers and potential customers.
- It’s a great way to keep your social media followers engaged.
Conclusion
If you’re looking for a way to keep in contact with customers and provide them with new offers or products they might not know about yet, then a newsletter is the right choice. There are many different types of newsletters that serve various purposes from monthly updates to seasonal product announcements. One of the best things about newsletters is that you can track their success, see how many people open them, click on links, and even sign up for your mailing list. This information will help you tweak your newsletter content into something more effective in the future which should result in higher conversions rates down the line!
